Ruck Fice T-Shirts Now Available!



In order to help reduce our consumption, we only produce our products after a customer places an order. This lets us avoid overproduction—excess items that don’t get sold and have to be thrown out or burned, which many apparel brands do. With 92 million tons of textile going to waste in the fashion industry each year, a model like this helps reduce our energy and material consumption.


Our website is hosted in a data center that uses exclusively clean green energy. This includes on-site solar panels on the roof, as well as hydroelectric power from New York’s Niagara Falls Hydro-Electric system. We also utilize precision spot-cooling to help lower the amount of energy spent on cooling.